After Beyonce was spotted wearing a Telfar, Telfar has since denied that the price of their iconic bag(s) will change

It’s the brand endorsement of a lifetime. This week American singer Beyonce was spotted out in Brooklyn looking her usual Beyonce self, though, many couldn’t help but notice the white shopping bag Bey was actually carrying. The bag is of course one of the infamous and often very hard to get Telfar bags from Telfar Clemmons.

Within minutes of photographs of Beyonce appearing wearing one of the bags, many speculated that the brand would change their prices to now match the celebrity interest. The brand however has denied that any price changes are coming, though we’re certain it’s set to be even harder to now get the coveted shopping tote.