Lemonade Insurance is a mobile app that offers up varying kinds of insurance (life; renters, and so on) to millions of people in America. But now problems are mounting for the app as it has been revealed just how they do so and it isn’t pretty.
A new report out this weekend revealed that popular U.S based insurance company “Lemonade Insurance” might be misusing the fact that it is mostly A.I based and in a very bad way.
The problem with Lemonade is the fact that it told on itself on how it analyzes insurance claims videos. That protocol allegedly uses only A.I to analyze videos for “signs of fraud.”
The revelation came directly from Lemonade Insurance on their own Twitter page which makes the controversy fairly extraordinary. Of course, backlash quickly followed after users compared the misuse of A.I technology to that of a dystopian episode of almost any sci-flick on T.V today. In the initial thread, Lemonade compared the technology to “non-verbal cues” and almost instantly set themselves ablaze. When it comes to artificial intelligence — it’s a pretty wonky piece of tech because it sucks at correctly identifying anything about somebody who isn’t white.
In response to the backlash which came swift and aggressively, Lemonade issued a blogpost to quell the drama (but it didn’t help.)
Their poor messaging “led to a spread of falsehoods and incorrect assumptions, so we’re writing this to clarify and unequivocally confirm that our users aren’t treated differently based on their appearance, behavior, or any personal/physical characteristic,” Lemonade wrote in its blog post Wednesday.
It’s interesting to note that Lemonade relies on its insurance agent “Jim” who is in no way human to process a third of all claims.