World’s First Water-Repellent, Machine Washable Cashmere Now Available to Shoppers Nationwide via ActiveCashmere.com
New York, NY, December 2020 — After years spent perfecting the craft of revolutionary performance-level cashmere, Active Cashmere is pleased to announce the launch of its full collection via a dedicated e-commerce platform making the brand’s entire collection of cashmere essentials available to shoppers nationwide.
A leader and innovator in the cashmere space, Active Cashmere is recognized for the development of a never-before-seen technology that creates water-repellent, machine washable cashmere. The unique products created by Active Cashmere have previously only been available via collaborations with brands and retailers such as Barney’s New York, Isetan and Bird. This fall, Active Cashmere is bringing its signature fibers and unique production processes to a wider audience through a full range of cashmere essentials thanks to the launch of the brand’s full e-commerce platform.
“We are proud to bring our perspective on cashmere to the global community through this core collection that combines our modern aesthetic and design with our proprietary technical innovation,” says Roy Hakimian, CEO & Co-Founder of Active Cashmere. “We have sought to introduce a new way of utilizing luxury cashmere within everyday life by pushing the boundaries on both design and technology, always paying close attention to detail that embraces minimalism while maintaining the integrity and quality of the cashmere.”
Dedicated to evolving the use of cashmere from a luxury staple to an everyday lifestyle choice, the Active Cashmere collection presents a modern aesthetic and refined design approach for the new age. Active Cashmere believes in maintaining the integrity and beauty of the fiber, while adding features to reinvent the way people can wear the ultra-soft breathable material. The debut collection for men and women presents versatile silhouettes ideal for lounge and leisure, with core items that serve as everyday wardrobe staples.
Utilizing whole garment techniques, the collection bestows a seamless demonstration of both minimalism and comfort. Featuring seam elimination from smooth continuous 3D knit construction, the pieces feature increased breathability and lightness. The brand’s signature craftsmanship presents the highest quality, long-lasting garments ideal year round.
Active Cashmere is built on a foundation of craftsmanship and technology, initially launching its unique product offering via exclusive collaborations with leading brands and retailers around the world. These experiences have helped the team to fine tune and strengthen the Active Cashmere technology while developing the brand’s signature aesthetic, seeking to ultimately shape the future of cashmere.
The Active Cashmere Collection ranges in price from $150 – $625 and will debut on ActiveCashmere.com starting December 2020.
Active Cashmere is also available for purchase at Fred Segal, Retail Czar, and coming this holiday season to Olivela and Bandier.
Active Cashmere is available for affiliate partnerships via Port Privé. To become a partner for the brand on the network, please feel free to sign up below:
About Active Cashmere
Active Cashmere enhances the performance level of cashmere through the application of a unique proprietary technology, presenting the utmost quality and a soft hand feel that improves with every wash and wear. Globally, Active Cashmere is the first company to apply a novel treatment process infused in both the cashmere yarn and knitting process, which provides functionality to the garment, transforming the perception of cashmere in the luxury market.
Active Cashmere is both water-repellent and machine washable, with a high level of durability and pilling performance, better dimensional stability, breathability, quick dry capability and anti-microbial qualities that protect it against odor. The Active Cashmere technology lasts beyond the life of the garment and the treatment is non-toxic, non-hazardous, hypo-allergenic and biodegradable with no ancillary impact on the environment.
Active Cashmere was founded by Roy and Danny Hakimian in 2015, whose family history is deeply rooted in Scottish cashmere heritage with over 60 years of experience in the industry. The family’s unique access to the world’s finest cashmere stems from their longstanding relationships with Scottish manufacturing, initiated by the brothers’ father, a pioneer of the cashmere business and leading supplier of raw material to top mills in the industry. Roy and Danny Hakimian are selected members of the global organization that sets the standard for quality in the cashmere industry, with a deep commitment to maintaining the integrity of the fiber while promoting sustainability and social responsibility.
For more information on Active Cashmere or to shop the collection, please visit: www.ActiveCashmere.com
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