Living in New York City it’s hard to go around pretty much any block without three things: a Macy’s; A Bloomingdales, and somebody wearing some sort of actual fur (not the faux kind). But according to a new press release put out by the store(s), each will stop selling real fur entirely by the end of fiscal year 2020.
“Our customer is migrating away from natural fur and we are aligning with this trend” is how the release explains it. Macy’s CEO Jeff Gennette elaborates. “Over the past two years, we have been closely following consumer and brand trends, listening to our customers and researching alternatives to fur,” he says, per CBS. “Macy’s private brands are already fur free, so expanding this practice across all [stores and affiliates] is the natural next step.”