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KKW Beauty is temporarily closing here’s why

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Kim Kardashian ‘s very lucrative beauty business is closing temporarily this summer amid reports that KK is rebranding amid her divorce. According to reports, will go dark on 1 August and will be down for some time as rebrands and new formulas come to life.

‘To Our Loyal Customers, It all started with a contour kit and expanded to eyes, lips, body, and many incredible collections over the past four years,’ she began on Twitter.

‘On August 1st at midnight we will be shutting down the site so that we can come back to you under a completely new brand with new formulas that are more modern, innovative, and packaged in an elevated and sustainable new look,’ Kim continued.

‘I’m excited to continue to develop and expand my product range and for you to finally be able to experience it the way that I have always envisioned. 

‘In addition, my team is hard at work to improve the customer shopping experience where you will be able to purchase my beauty and cosmetic offerings in all categories from one single website. 

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