Ulta Beauty to double the number of Black owned brands in U.S stores

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After a year of racial reckoning in the United States multiple retailers are stepping up to the plate to do their part to assist the Black community. According to makeup and cosmetics store Ulta Beauty, the beauty chain will invest in more Black owned brands to be in their stores to come to par with the number of other brands readily available.

According to Allure Magazine, as part of their inclusive branding push the chain has hired none other than Tracee Ellis Ross to help them bring in new faces.


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