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Who is Caroline Calloway?

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White Twitter has had its field day [more like a week] over the past week after finally apparently learning of a wealthy Manhattan woman who scammed her way into further notoriety. By scam, we mean the fact that she apparently lived off of her parents credit cards; hired a ghost writer for a book that never came out, and just pretty much reminded us distinctly of one Russian woman who did almost similar things to high-snobiety New York.

Calloway in her own right is sort of a prominent Instagram user (this is apart from her many questionable antics) over the past year or so.

Let me begin.

Calloway is perhaps lately best known for her questionable “events” that charged people upwards of $165 for things that never happened. I found online that they had been billed as “expos” of sorts — although Calloway was eventually forced to refund ticket holders after it was found that the events were never actually going to happen.

The story only gets about as New York as it can possibly get from here. Now as someone who every now-and-then runs with Manhattan ‘s social circles, I think about 6 or so months ago was the first time I had ever actually even briefly heard Caroline ‘s name. It came up in a conversation at a Pop-up party in Soho — about influencers and how they’re shaping Instagram.

If you’re like me and still trying to totally piece together who Calloway is, this particular article in The Cut kind of lays it out a little bit. But the extraordinary extent of Calloway here is pretty mind boggling, so I’m going to break it down the best I can.

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Calloway seems like the a-typical Manhattan white girl if you ask me tbh. Sometime around 2013-2014 she first popped onto the social scene as an Instagram user. At the time, she sort of made a splash in the influencer scene using awfully long Instagram captions that she would later use as her own “trademark” which would eventually become known as #Adventuregrams (I’m not shitting you here). The link above sort of provides a little social-media-esque context as to Calloway ‘s “popularity” online.

But perhaps in 2016 was the first time that Calloway ‘s story actually began to turn and certain details started not to actually add up. For example, that year it was announced that she scored a publishing deal for a memoir with Flatiron Publishing. At the time (per Beach ‘s essay) she claimed to have gotten an advance of more than $500,000. However the woman whom actually was hired to ghost-write the book wrote in her now widely read essay that she got about $375,000.

Now if you’re wondering why someone would back out of a massive book deal that left them loaded with cash, you’re not alone. When I first started. to read about this girl further I wondered and was left with more questions than answers. It appears that she backed out of the deal because *drum roll* she felt that the narrative she pushed was a “lie” and it was a dark time in her life.

Despite the interestingly and often shocking elements of Calloway ‘s story, I’ll be the first to admit this story is damn juicy and is a white person Super Bowl. This is quite literally what the BET Awards are to a black person [lol].

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THE SCAM OF THE INSTAGRAM-CENTURY

This is probably where it gets pretty juicy and gets even juicier the more you read. After Caroline had attended Cambridge; went to Italy, and various other exotic rich-girl trips — she found herself in the midst of a career ending scandal. That scandal involved reported workshops she was pushing for $165, but what kind of workshops those were even I couldn’t figure out after having researched this topic literally all morning on Thursday.

The scam apparently involved a workshop; a meet-and-greet with Caroline, an alleged care package, and a bunch of other bullshit. I cannot stress this enough that the scam fell apart quicker than somebody’s weave on a windy day.

Because I literally laughed my way through this article because it’s just so un-damn-believable… W Magazine summed up it perfectly in their article how this ends.


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By Mercedes Randella Santos

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