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Ring.com caught secretly using actual user footage in advertisements: Report

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Security warning: It has been discovered per reports that “Ring Doorbells (click here)” are actually without consumer knowledge using footage from said doorbells in advertisements and online. While this is extremely creepy, it appears that the company is in full right to use such as it is clearly laid out in their Terms of Service.

“Ring’s Community Alerts help keep neighborhoods safe by encouraging the community to work directly with local police on active cases,” a company spokesperson said in response to questions from BuzzFeed News. “Alerts are created using publicly posted content from the Neighbors app that has a verified police report case number.”

On Friday, reports emerged of an apparent Ring.com ad that featured actual and very real footage from someones’ doorbell cam. While at first glance that may seem like a not-such-a-big-deal thing — three was one small problem with how that footag came to be.


Complaints on social media all range from you’ve got to be kidding, to this cannot be something that actually occurs. But as it turns out — the company clearly states in their own Terms of Service that they are permitted to do with footage as they pretty well please.

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By Mercedes Randella Santos

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