After 31 long years with beloved Snoopy, one of America’s largest insurance companies of any kind is dumping the iconic character for good. According to reports,  beginning next year the ginormous company will begin spinning itself off into Bright House financial — only selling themselves to large corporate clients in the United States.

MetLife apparently also plans to change its slogan also, changing it largely to “MetLife: Navigating Life Together”.  The company reportedly spoke to some 55,000 customers in 8 different countries before making the big jump.

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