As a whole, Google already has pretty much entire access to data over every American in the United States.
Google has approximate access to more than 70% of user data in the United States, that, includes recorded debit and credit sales across the United States. Google announced Wednesday that they’ve got a new gadget that reportedly allows them to further push content ads from merchants to users who now visit their brick-and-mortar stores.
Google explained the device in a rather typical Google way “Our new tool isn’t invasive towards user privacy in any way, other, than the usual direction in which we go to better our user experiences across our platforms including the way our advertisements and those of our partners are delivered” a statement reads provided to The Daily News.
This is where it gets murky. The location services, per say on my Galaxy S8, would provide Google (mostly because they can see when I make a debit card purchase) the ability to push me towards ad-related content for (say, a Lenovo laptop I purchased from Target not long ago) because I swiped my card in Target.
The point of their new tool is to pinpoint exactly where you are at any given time, and, further allow Google to connect the dots to who is making what transaction and how its being made. What it won’t do? Google claims that they won’t be able to see things like full dollar amounts, or, who perhaps made the purchase themselves.
Although privacy advocates tell The Daily News that “grave concern may sit with this tool as this kind of information may become a hotbed for hackers looking to get their hands on personal information’.